Innovation
Pedigree SelfieSTIX
MARS NZ
Issue 47 | June 2018
Background
PEDIGREE® DentaStixTM are dental sticks for dogs, which help reduce tartar and plaque. In a saturated market, DentaStixTM was considered functional and an ‘incremental’ purchase. The challenge was to extend the relevance of DentaStixTM into a 'positive treating' space - in line with the global platform 'Cleaner gets you closerTM' - by creating fun, meaningful moments between dogs and their owners.This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- HerShe
Issue 56, September 2020 - UGM (User Generated Mailing)
Issue 8, September 2008 - Brilliant Machines Rock
Issue 30, March 2014 - $HRED
Issue 34, March 2015 - Hungerithm
Issue 40, September 2016 - Evan
Issue 42, March 2017 - Trash Isles
Issue 47, June 2018