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Innovation
 

Pedigree SelfieSTIX

MARS NZ

Issue 47 | June 2018

Background

PEDIGREE® DentaStixTM are dental sticks for dogs, which help reduce tartar and plaque. In a saturated market, DentaStixTM was considered functional and an ‘incremental’ purchase. The challenge was to extend the relevance of DentaStixTM into a 'positive treating' space - in line with the global platform 'Cleaner gets you closerTM' - by creating fun, meaningful moments between dogs and their owners.

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