Online & Digital

Perfect Search

Mars Petcare Russia

Issue 55 | July 2020


Perfect Fit, a healthy pet food brand, believes that pets need more than a good diet, to be healthy and happy. They also require the right amount of exercise and play (both with their owners and on their own). This approach was developed by WALTHAM Petcare Science Institute and became the basis for the philosophy of Perfect Fit. However, in Russia, most people do not follow Perfect Fit’s philosophy. This happens not because pet owners are against proper care, but because many of them do not know that pets have needs other than food.

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