Dog Pookies
The Hov-Hov Dog Bakery
Issue 33 | December 2014
Agency
Mayer McCann Ljubljana
Creative Team
Creative directors: Robert Bohinec, Gal Erbeznik Art director: Dejan Miletic Designer: Blaz Znidaric
Production Team
Director of communication projects: Spela Pregl Digital content manager: Andreja Pockaj Production house: Kerozin Directors: Urban Zorko, Marko Kumer - Murc
Date
August 2014
Background
Hov-Hov Dog Bakery is the biggest Slovenian producer of organic dog treats, but they wanted to gain recognition among dog owners in Slovenia as well as fame beyond the borders to order to increase their business.
Idea
The idea was to go beyond classical advertising and prepare a product innovation: Dog Pookies - special ecological dog cookies, with viable seeds added after the baking.
This simple and safe biological trick changes unpleasant dog poop into eco-friendly fertilized plant crop. With Dog Pookies, dogs and their owners are always on a special mission, as they make abandoned land more beautiful.
Results
Dog Pookies got fertile publicity from all over the world. It helped Hov-Hov Dog bakery make viable business, as it is now expanding to Austria, Italy, Croatia and even to Spain