The first coffee that can be tasted with your ears
Café de Colombia
Issue 58 | March 2021
Agency
McCANN Bogotá
Creative Team
Chief Creative Officer: Diana Triana Creative Director: Daniel González Copywriters: Daniela Romero, Fernando Guevara Art Directors: Erik Puentes, Karol Beltrán, Juan Carlos Fandiño, Andrés De la Hoz, César Ordóñez
Other Credits
Chief Executive Officer: Álvaro José Fuentes
Date
2020
Background
It is a synaesthetic song that alters the sense of taste through musical waves that intensify the acidity and sweetness of Colombian coffee. With this song, everyone can now taste the best coffee in the world as they have never done before.
Idea
This song is part of #BeyondTaste, a global campaign launch to commemorate 60 years of the brand icon Juan Valdez. The song seeks to connect new generations with the traditional flavor of one of the most important export products of Colombia: coffee. Since its launch, this campaign has reached the main coffee markets of the world to mix with the cultures of USA, Norway, Finland, Sweden, Australia, Japan, South Korea and China.
The creation of this song had the participation of Felipe Reinoso, PhD in engineering and psychology and specialist in multisensory experiences. Produced by Miguel de Narváez and with the voice of Mariamulata.
Do you want to try this experience? Look for the song Beyond Taste by Café de Colombia on Spotify or Youtube, put on your headphones and mix it with a cup of 100% Colombian coffee.