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Roadside Market

Mastercard

Issue 59 | June 2021

Background

All over the world, roadside vendors are often at the roadside because they simply can’t reach larger consumer markets to sell their products. An additional problem is that as the world’s economies move towards cashless, roadside vendors are increasingly vulnerable. Mastercard wanted these vendors to be seen and respected as micro-entrepreneurs by providing them with digital solutions that would give them visibility while becoming a more important part of the economy.

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