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Veggie Heroes

Mega Image Romania 

Issue 44 | September 2017

Background

Catalin Dobre, Chief Creative Officer McCann Worldgroup Romania: “What we wanted was for kids to drag their parents to the fruits and vegetable shelfs, just like they were doing until now in front of the sweets shelf. Of course all parents want to please their kids and buy them the stuff their want, but now they can do this while also making sure they eat healthy” 

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