Mail & Door Drops
Corelle Post-A-Plate
Shortlist - Dimensional Mailing - Corelle
Issue 24 | September 2012
Agency
McCann Erickson Sydney
Creative Team
Art Director: Damian Sloan Copywriter: Jessie Jordan Creative Director: Kieran Flanagan
Other Credits
Account Director: Nicole Gardner Account Executives:David Milner, Katie Salmaggi Account Planner: Guy Marshall
Background
The brief was to communicate Corelle's USP of being the 'unbreakable' plate.
Idea
The plate became the DM piece itself, demonstrating the USP effortlessly. Unwrapped, and put in the post, the front of the plate was the address panel. On the back was the message, 'A plate that can survive the mail can survive anything.' Corelle.
Results
The plate arrived intact at each media outlet and there was 100% response to find out more. PR is beginning to flow.