Ageism is an often-overlooked form of discrimination, unconsciously accepted by many people in everyday life.
Nowhere was this more evident than in the beauty and fashion industries, let alone the wider media landscape, where women over 50 were conspicuous by their absence.
L’Ore´al Paris wanted to alert people to the issue and make it a non-issue. And who better to partner with than one of the world’s most iconic fashion and beauty publications, British Vogue.
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