Ashes

Background

Every year at Christmas, Campofrio had talked to consumers about the everyday problems of life in Spain, urging them to "Let nothing and no one deprive us of our way of enjoying life".

However, in the run up to Christmas 2014, Campofrio suffered a serious blow when the Burgos factory went up in smoke. And, with it, the lives of hundreds of workers. The situation was very bleak.