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Father’s Day

Navidul

Issue 36 | September 2015

Background

Navidul wanted to expand the target audience for its products to those who yearned for and were entitled to a good ham.

Research revealed that only 5% of fathers had ever been given ham on Father's Day, when 25% of them would have been glad to be given it. This led to the innovative strategy of talking to children about what to give Dad on father's Day.

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