The Dark Side of Skateboarding

Background

Skateboarding is a sport that has barely changed in its 50-year history.

Idea

In order to give a helping hand to those practicing the sport, McCann Madrid and Syrmo (an innovation-based start-up located in San Francisco and Buenos Aires) got in touch with them to find out their problems, their challenges, their needs.

The result? SYRMO SMART PAD WAS BORN!

Syrmo is a Smart Pad that skateboarders fit to the truck of their skateboard, it has electronic sensors that track every movement of the skateboard and connects to an App on their smartphones and records all the tricks in 3D. So the skater can see the tricks again (with all the details regarding height, angles, air time, pop force, number of tricks of the session, fails, learnings, statistics…), share them on social media, analyse tricks and improve them, beat rankings, beat your friends or other skaters and level up your position in the rankings, challenge friends to beat your records, choose new skateboarding routes and many more. In short, Syrmo is the biggest social network for skaters.

You can see a DEMO here: https://youtu.be/hG6TA1kPOAM

A product demonstration never seen before

In order to promote the gadget in the skateboarding community, McCann Madrid and Syrmo organized The Dark Side of Skateboarding - the world’s first skateboarding competition in the dark, judged 100% by Syrmo, the only one who could actually see all the tricks in the pitch-dark room.

This is what happened: 4 professional skaters with night vision glasses were competing in a skate park, with no illumination whatsoever and the only one that sees it all is Syrmo.

The app did what it knew best: recorded in 3D all the tricks the skaters performed. Then, by analysing all the data collected, Syrmo acted as judge and determined the winner.

The movie of the competition: https://www.youtube.com/watch?v=f7j7oLxeBwk