100 Day Challenge
Victorian Responsible Gambling Foundation
Issue 32 | September 2014
The ugly truth is that both gamblers themselves and the wider community see gambling not as an addiction but rather a weakness of character. While advertising could raise awareness, it could only go so far in helping problem gamblers feel empowered to actually seek help.
Due to the stigma associated with gambling addiction, less than 10% of problem gamblers ever sought help. The objectives were simple: increase awareness and increase participation rates in treatment programs.
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