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Melbourne International Film Festival

Melbourne International Film Festival

Issue 37 | March 2016

Background

MIFF was a Melbourne institution with intense equity with discerning film goers. The challenges were many, to engage the audience with films on a deeper level and broaden the appeal of the festival to a larger group of Melbournians. Importantly with Melbourne being a city full of cultural festivals, how do you differentiate yet another festival, and in particular one with the core offering being a suite of unknown films.

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