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Melbourne International Film Festival

Issue 49 | December 2018

Background

The Melbourne International Film festival is one of Australia’s most culturally diverse film festivals. However its ticket holders are not, attracting much the same audience year on year. In 2018 the challenge was to reach a broader audience. One that would not normally engage with the film festival. The task was to find a way to over-come the barrier preventing people engaging with their festival program of foreign and art house films.

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