IKEA Catalogue
IKEA
Issue 55 | June 2020
Agency
McCann, Tel Aviv
Creative Team
Executive Creative Director Sigal Abudy Creative Director Sagi Betesh Art Director Adi Manor
Other Credits
CEO Nadav Pressman Client Supervisor Bat-El Assaying VP Client Services Michael Popov
Date
May 2020
Background
Due to the coronavirus regulations in Israel, people were asked to keep social distance and stay in the safety of their homes.
Because of this uncomfortable situation, many families were spending a lot of time together and seeking new attractions, especially for the kids.
Idea
To help families spend the time together, the IKEA catalogue was turned into a children's workbook, with games, puzzles and colouring- in pages to keep them occupied for hours.
Results
Not yet available
Our Thoughts
I love how this turns a small printer into a communications tool. The workbook can be downloaded and its pages printed out as and when needed. What an elegant way to get the brand inside people’s homes when no-one else is allowed through the door.