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Broadcast, Press & Inserts
 

The Unbranded Ad

Tempo

Issue 37 | December 2015

Background

For about 50 years, Goldstar Beer's brand essence had been all about manhood, summed up in the line: "Thank god you're a man" Every campaign had created buzz until in 2015 the regulators stepped in. It was every advertising company's nightmare come alive. It was decreed that no TV advertising for any alcohol brand could show anything except a bottle and a logo.

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