ThisAbles
IKEA
Issue 51 | June 2019
Agency
McCann Tel Aviv
Creative Team
Creative Directors: Sigal Abudy, Nadav Pressman, Eldad Weinberger, Adrian Botan, Catalin Dobre Copywriters: Iftach Sarig, Elder Yusupov, Idan Kravitz Art Directors: Dana Moshkowitz, Kfir Peretz
Production Team
Digital team: Eddi Goldenberg, Oded Lavie, Mietal Zeevi, Gili Raz Production managers: Emmanuelle Raz, Neva Zerach
Other Credits
Client Service: Bat-el Assaying, Sapir Zaguri, Michal Popov
Date
March 2019
Background
Ikea Israel, in collaboration with Milbat and Access Israel, two Israeli NGOs that specialize in helping to improve the quality of life of people with disabilities, have launched a new campaign, ThisAbles, that allows anyone to 3D print a range of add-ons that simply and easily convert Ikea furniture and accessories into disability-friendly products.
Idea
IKEA Israel, Milbat and Access Israel developed all of the add-ons after extensive research regarding disabled people’s real needs in their home environments.
https://www.youtube.com/watch?v=a0PA_VpLlDw The blueprints of each add-on are available for download, for free, on the campaign website, together with their respective instructions manual and demo videos: https://thisables.com/en/ Each of the items can be 3D printed and installed on the Ikea furniture, as presented in the demo videos.