Broadcast, Press & Inserts

Play It Safe

Virgin Radio

Issue 44 | September 2017


The World Health Organisation announced that 50% of young people listening to personal audio devices risk permanent damage to their ears.

Visual warnings existed on most devices but these were ignored by Virgin's key audience of music lovers aged between 12 and 35.

Perhaps Virgin Radio could twist the approach and turn the audio button into the trigger of a new audio experience?

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