Online & Digital


McDonalds Australia

Issue 51 | June 2019


McDonald’s Australia found itself in a bit of a pickle. Their competitors were getting people talking by adding more and more ridiculous ingredients to their burgers – one replaced seeded buns with fried chicken! They didn’t want to follow suit. After all, why move away from a taste hundreds of millions of people already love? The brief was to find a way to keep McDonald’s involved in the conversation and remind their audience why they love burgers from the Golden Arches – all without any media support.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Current Issue

Issue 54

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


People Also Read