Menu
Mail & Door Drops
 

The Coconut

Nexans Sweden

Issue 27 | June 2013

Background

In late 2012, Nexans launched a new generation of one-kilowatt cables.

Until then, these cables had been hard to open and work with. Sometimes, electricians even got hurt.

The strategy was to address the 204 managers of cable wholesale companies who, between them, were the gate- keepers to a market worth two billion Swedish kronor, and drive them online to get the full specifications.

These were very rational people who would need convincing that the new cable delivered all that Nexans promised.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 60
Buy

SUBSCRIPTION DEALS

We have subscription packages for freelancers, for small teams and for large groups.

Share

People Also Read