Mail & Door Drops

Super Redirection

BT Financial Group

Issue 37 | December 2015


In Australia, a portion of everyone's salary went into superannuation. (This was a mandatory savings scheme that helped people save for their retirement.)

However, whenever anyone changed jobs or moved home, it was easy to lose track of the fund. The average Australian had lost super sitting in two or three accounts.

The job was to get people to redirect any lost super they may have had into their BT super account. The objective was to better the average rollover amount of the control group ($13,585).

Submit Your Work

Send us your work for the next issue of Directory using our submissions form


Inspiration monthly via Email

Sign Up

Current Issue

Issue 62