A wearable promise
Ultramare
Issue 43 | June 2017
Agency
Milk
Creative Team
Copywriter: Anders Malm Art Director: Kristofer Salsborn
Date
February 2017
Background
In Sweden reported incidents of the flu spike in February.
Idea
The air filter company Ultramare launched a scarf lined with the same filter they sell to hospitals to prevent people from coming down with a cold, and spark a conversation about the need for clean air. The scarf filters the air you breathe and protects you from airborne germs while you're shopping for chicken soup, commuting to work or picking up your kids from daycare. All the while keeping your Scandinavian sense of style.
100 scarves were created in the first batch. Those went like hotcakes. Originally it was meant as a giveaway for the sales reps to give to potential clients in order to spark a conversation. But as word got out a number of people have got in touch with Ultramare to get their hands on a scarf. Therefore a bigger second batch is under production as we speak.