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The Fanager

GAIS

Issue 50 | February 2019

Background

Gothenburg-based GAIS is one of the oldest football clubs in Sweden. However, a long run of poor results meant that they lagged far behind local rivals IFK Gothenburg in terms of trophies won. Despite their supporters having a reputation for passion and loyalty to the green-and-blacks, sales of season tickets had dropped to an all-time low.

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