Integrated
The Spotify Parenthesis
Bye Bye Bicycle
Issue 57 | December 2020
Agency
Milk
Creative Team
Copywriters: Anders Malm, Anders Holmström Art Directors: Niklas Olovsson, Andreas Bergendahl Designer: Fanny Öhlund Project Manager: Gabriella Moberg
Date
November 2020
Background
2012 Bye Bye Bicycle was busy touring Europe in the wake of their sophomore album. Then they went quiet for eight years. How do you announce your comeback in such a way that your fans start talking about you? You turn your old songs into ads for the new ones, reaching the core fanbase that still listens to your songs on a daily basis.
Idea
Rename the songs on Spotify by addin a tailor-made parenthesis to each title announcing the comeback and release of the new EP "Specular"