The Spotify Parenthesis
Bye Bye Bicycle
Issue 57 | December 2020
Background2012 Bye Bye Bicycle was busy touring Europe in the wake of their sophomore album. Then they went quiet for eight years. How do you announce your comeback in such a way that your fans start talking about you? You turn your old songs into ads for the new ones, reaching the core fanbase that still listens to your songs on a daily basis.
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