Integrated

The Spotify Parenthesis
Bye Bye Bicycle
Issue 57 | December 2020
Background
2012 Bye Bye Bicycle was busy touring Europe in the wake of their sophomore album. Then they went quiet for eight years. How do you announce your comeback in such a way that your fans start talking about you? You turn your old songs into ads for the new ones, reaching the core fanbase that still listens to your songs on a daily basis.Subscribe to view more →
This article is for Directory subscribers only
Please Subscribe to Directory or Sign In if you're already a subscriber to read this article.
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Current Issue
HALF PRICE DIRECTORY
Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies
Share
People Also Read
- Boards of Change
Issue 57, December 2020 - Picture with the Enemy
Issue 57, December 2020 - Equality Spell Check
Issue 57, December 2020 - Dynamic OOH Campaign
Issue 57, December 2020 - Plastic Banega Fantastic (Making Plastic Fantastic)
Issue 57, December 2020 - Light Dependent Billboard
Issue 57, December 2020 - Maurten Unofficial
Issue 57, December 2020 - Value the Australian Way
Issue 57, December 2020 - The Spotify Parenthesis
Issue 57, December 2020 - Meltdown Flags
Issue 57, December 2020