Equal Pay Day Europe and mortierbrigade find out why Donald Trump speaks like a 9-year-old.
Equal Pay Day Europe
Issue 43 | June 2017
Agency
mortierbrigade, Brussels
Creative Team
Creative Directors: Jens Mortier, Joost Berends, Philippe De Ceuster Copywriter: Jesse Van Gysel Art Director: Yana Gestels
Production Team
Head Of Production: Charlotte Coddens Agency Producer: Lore Meert Studio: Vito Latorrata Film Production Company: Hamlet Director: Deben Van Dam Producer: Sabrina Terrin Executive Producers: Ruben Goots, Jason Felstead DOP: Wim Vanswygenhoven Editor: Koen Timmerman Post Producer: Dominique Ruys Music: Jean Waterlot Post-production: Moxy, Brussels Sound: Sonicville, Brussels
Other Credits
Strategy: Vincent D'Halluin
Date
February 2017
Background
Tremendous", "great", "huge", "very big" and "China". There you have it: about 99% of the President of the United States' vocabulary. Research even showed that Trump's language compares to that of a 4th grader. Which is exactly the age women should start working at to make as much money as men do during their lifetime.
Idea
Seeing that there is still a pay gap of 16% and an even higher pension gap of 22%.
That's all the cue Equal Pay Day Europe and mortierbrigade needed. They created an online film in which a 9-year-old girl prompts all of Trump's speeches, acting like a sort of spin doctor to The Donald. It's a job her father advised her to take, as she needs to start working sooner for an equal pay later. Pretty absurd, but not as absurd as a pay gap in 2017. With this film, Equal Pay Day Europe uses its powerful message of 'Start working sooner for an equal pay later" to express an ironic criticism towards president Trump and his often misogynistic policy.
The film was directed by Deben Van Dam and produced by Hamlet.