Christmas Campaign
Belgium National Lottery
Issue 46 | April 2018
Agency
mortierbrigade
Creative Team
Creative Directors: Jens Mortier, Joost Berends, Philippe De Ceuster Creatives: Kwint de Meyer, Willem De Wachter, Andy Biddle, Dan Gill
Production Team
Head of production: Charlotte Coddens Producer: Olivia Naudts Design: Wim De Dobbeleer DTP : Sophie Bayeul Production Company: BlinkInk Directors: Parabella Executive Producer: Bart Yates & Ryan Goodwin-Smith Producer: Alex Halley Production Coordinator: Rosanna Morley Production Manager: Alex Holberton 1st AD: Alex Holberton Runner: Honey Cairns Director Of Photography: Max Halstead AC: Andrew Corrigan Art Directors: Parabella Asst. Art Director: Emma-Rose Dade Model Maker: Kat Simpson Model Maker: David O’Neill Model Maker: Rachael Olga Lloyd Model Maker: Catherine Prowse Puppet Maker: Adeena Grub Puppet Maker: Rosie Tonkin Animator: Andy Biddle Animator: Dan Gill Animation Rigger: Robin Jackson Lead Compositor: Simone Ghilardotti Compositor: John Malcolm-Moore Compositor: Luke Simpson Post-production: 2Frame Music: Spencer the Rover Soundstudio: Sonicville
Other Credits
Client contacts: Marc Frederix, Joke Vermoere, Michaël Segers, Kim Haenen, Eva De Fraye Strategy: Vincent d’Halluin PR Manager: Anne-Cécile Collignon Social: Jonas Van Bael
Date
December 2017
Background
Two years after its first end-of-year campaign for the Belgian National Lottery, mortierbrigade and Blinkink are back with a new animated film. The snowman and his friends return for a new commercial with a charming story and plenty of Christmas spirit.
Idea
It's becoming something of a tradition: the Belgian National Lottery chose mortierbrigade to produce its end-of-year film. This year's film featured familiar characters from past commercials in a brand-new story. The film opened in a freezing garden on Christmas Eve, where a snowman is standing, all alone. He dreamed of a warm, cosy Christmas. He crossed his fingers and made a wish. Will it come true?
Jens Mortier, creative director and partner of mortierbrigade:
"Blinkink and Parabella surpassed our expectations with their magic and animation skills. The Last film was fantastic, but this one is even better. I have nothing but respect for the Blinkink animators who spent 50 days in succession putting together this wonderfully appealing and heart-warming story, frame by frame in stop motion."
Every visual element was entirely hand-made and the images were filmed in stop motion. It was a mammoth task; but, judging by the fantastic results, one that was definitely worth the effort. Mikey and Dan of Parabella explained: "
We loved returning to the world and characters from our 2015 Belgian Lottery film. It was important for us that we kept the same design and the playful attitude of the tinkering woodland animals, but we also wanted to make the world bigger, introduce some new characters, in the form of the family through the window. Our first glimpse into the world of humans."
Belgian artist Spencer the Rover created the wonderfully evocative score for the film. It can be seen on Belgian national television and at the cinema starting today.