Musical Typeface
Studio Brussels
Issue 27 | July 2013
Agency
mortierbrigade
Creative Team
Creative directors Jens Mortier/Joost Berends/Philippe De Ceuster Creatives Stefan van den Boogaard/Tim Arts Creative Developpers Wannes Vermeulen/Wietse De Ridder Client Service Director Veerle De Vos
Production Team
Agency producers Nathalie Blomme/Evert Vermeire Type Artists Yorick De Vries/Joris Budel Movie Louk Voncken
Other Credits
Clients Peter Claes/Jan Van Biesen/Gunther Van Acker
Date
December 2012
Background
Radio station Studio Brussels broadcasts ‘The Timeless 100’ every year. It’s a list of the top 100 records in music history. As chosen by the listeners.
Idea
For its 30th edition, they created ‘The Musical Typeface’. An ABC composed of the different typefaces. Used on some of the most famous record sleeves. Honoring the virtues of great songwriting. They also launched a Facebook app. Those that use it on Facebook, can hear the music from the album from which the letters were taken. Adding a great melody and rhythm to all the texts that the listeners write.
Results
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