Song For Life
Studio Brussels
Issue 27 | July 2013
Agency
mortierbrigade
Creative Team
Jens Mortier/Joost Berends/Philippe De Ceuster Creatives Bram Ceuppens/Stijn Jansen/Stefan van den Boogaard/Tim Arts Client Service Director Veerle De Vos
Production Team
Agency producer Evert Vermeire Web Group 94 Design Frederick Feyfer Movie Jeroen Houben
Other Credits
Clients Peter Claes/Jan Van Biesen/Gunther Van Acker
Date
05/12/2012
Background
Music is stored in the Hippotamus, in the back of the brain, it’s the last thing to be affected by dementia and activating it makes people with dementia light up. Listening to your favorite music has a therapeutic effect. It brings back memories when everything else has been forgotten.
Idea
We created the world’s first link between your favorite music and your ID. The Belgian secretary of Health Jo Vandeurzen backed the idea right away. From then on every Belgian could connect their ‘Song for life’ to their social security number, and ID.
Results
Up to 15.000 people have already registered their ‘Song for life’, including the Belgian Prime minister Elio di Rupo.