Voices of Brussels
STIB/MIVB
Issue 55 | June 2020
Agency
mortierbrigade
Creative Team
CEO Jens Mortier Executive Creative Director Joost Berends Creatives Geoffrey Masse, Nicolas Mouquet Copy NL Thomas De Boeck Brand Design Director Philippe Deceuster
Production Team
Producer Amandine Clio Design Sophie Bayeul, Vito Latorrata Illustration & animation De Kwekerij - Barbara Vandekonijnen
Other Credits
Account Director François Charles Project Manager Samantha Lomonaco Strategic Director Vincent D’Halluin PR Manager Anne-Cécile Collignon Social Jonas Van Bael Partnerships management Digizik Client MIVB Client contacts Tamara De Bruecker, Lionel Lammens, Barbara Foucart, Melisa De Wilde
Date
April 2020
Background
Belgians had been living in isolation for more than a month. The Brussels Transport Company (Societé des Transports Intercommunaux de Bruxelles, or STIB in French, Maatschappij voor het Intercommunaal Vervoer te Brussel, or MIVB in Flemish) wanted to let citizens know the buses were still running and still keeping the city’s people in touch with each other.
Idea
People were invited to phone the bus company and leave a voice message or type one in Messenger, leaving their name together with the address of a person they wanted to contact with a supportive message.
Then four days a week, from 5pm until 8pm, the bus would drive through the streets of Brussels delivering the messages by playing them at the appropriate addresses through loudspeakers.
The messages were intended to give everyone a smile and make the people of Brussels feel closer together.
Results
Unknown
Our Thoughts
In the early stages of containment, most messages from most organisations were stay home, stay safe. This does that but in a gloriously noisy way, getting introverted casualties of the situation to go to their windows and look outside their homes for a moment, both literally and metaphorically. They’ve used the situation to make a good old-fashioned advertising proposition (we keep the city connected) relevant and likable.