Wildhomes for Wildlife

Background

IKEA’s most sustainable store was set to open in Greenwich, London. The brief was to raise awareness of the new store in a way that showed IKEA’s commitment to creating a wonderful home for all whilst helping to build the brand’s sustainability credentials. The objective was to create interest and awareness around the new store, while also bringing to life the beliefs behind the brand: that everyone deserves a wonderful home and that our environment is a precious thing that should be protected and conserved.

Idea

Wildlife in London is under increasing threat from intense urbanisation. Many animals are being driven out of their homes and have no-where to live. To bring to life IKEA’s belief that everyone deserves a wonderful home, the idea was to create safe and beautiful homes for these animal friends. A series of weird and wonderful homes were created for birds, bees, bats and other local wildlife, using upcycled IKEA furniture. Each home was designed by a different artist, architect or designer. And created with expert advice from wildlife experts. A digital map guided their audience on a walking tour of the homes.