Integrated
Social Me
KFC Romania
Issue 49 | December 2018
Background
In order to reach their target audience in a new and relevant way, KFC launched an entertainment platform that used entertainment to preach authenticity as a lifestyle philosophy for young Romanians. Stemming directly from KFCs brand essence, ‘Social Me’ was a web content series that set out to address one of the critical issues for young people today.This article is for Directory subscribers only
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