Listening From Home
NoMore
Issue 56 | September 2020
Agency
MRM London
Creative Team
Chairwoman & Chief Creative Officer Nicky Bullard Creative Director James Thorley Deputy Creative Director Jon Wells Senior Designer Agatha O’Neill
Production Team
Production Company Great Guns
Other Credits
Account Director Sarah Tille
Date
April 2020
Background
Lockdown has led to thousands of people being trapped indoors with their abusers.
These abusers may feel disempowered, frustrated, maybe angry at losing their jobs.
Calls to the helpline were up by 49%.
Reported domestic violence deaths in the UK doubled. In two weeks.
Idea
Millions of people now working from home could also be #listeningfromhome. If anyone heard the sounds of domestic violence next door, the campaign called on them to report it as it was happening.
Social posts and OOH carried a picture of different women with the headline: She’s been isolated and living in fear for years.
The film, created under lockdown conditions, was shot from the DP’s car, with the Director on facetime and the talent lighting their own house inside and out.
It shows a man washing his hands. The camera zooms past him and pulls focus on a woman’s feet on the floor. They move slightly. The title reads: If you hear violence next door, you can help.
Results
1,189,000 Twitter Impressions, up 79%; 560,000 organic Facebook post impressions, up 67%; 219,000 impressions on Instagram, up 105%; 800,000 views on NFL network; web traffic up 35% on the previous month in just 2 days; 2,000 new website visits in two days, up 35%.
Our Thoughts
The collateral damage of coronavirus may turn out to be even greater than the pandemic itself. There has been an increase in fatalities from other diseases as patients are denied cancer and kidney treatments by the single-minded focus of hospitals on Covid-19. There has also been an increase in deaths of despair, as some people turn to alcohol and suicide. If this campaign can help save any women from death by violence, then thank God for that.