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Coca-Cola

Issue 52 | September 2019

Background

Romania ranked amongst the top 10 unhappiest countries in Europe, according to the UN’s 2018 World Happiness Report. Adding to Romanians’ natural pessimism were negative news stories leaving people feeling anxious and isolated. Coca-Cola believed in bringing people together through positivity and wanted Romanians to see there was a lot of overlooked good news in the country.

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