The Suncell Guide
Vattenfall
Issue 37 | January 2016
Agency
MRM//McCann Stockholm
Creative Team
Account Director: Erik Frisell Copywriter: Fredrik Sundqvist Digital Design: Tobias Vermehren Art Director: Erik Olsson Account Manager: Karolina Tysell
Production Team
Developer: Johan Ardlin Interaction Design: Eric Gullberg Developer: Marcus Johansson Strategy Director: Johan Blomström Account Manager: Sofia Finnman-Larsson Digital Design: Guillaume Payen Developer: Arnolds Verins Interaction Design: Charlotta Klintmark Production: MRM//McCann Stockholm
Date
March 2015
Background
Vattenfall was Sweden's biggest generator of electricity and producer of heat. Since they were focusing on renewable power sources, the sun was "the next big thing".
Idea
The Suncell Guide was a new interactive tool that, via Google Maps, made it easy for anyone to see what solar cell panels could do for their specific house. The marked-up area in Google Maps showed how many square meters of solar panels Vattenfall could put on your roof while the roof-angles and cardinal directions calculated the amount of sun reaching your roof. When all was set the tool presented the amount of supplied kWh and the amount of money you'd save every year. Of course you also got an attractive offer from Vattenfall.