Background
Mum believes her breast is best. Baby whole-heartedly agrees. Tommee Tippee bottles are shaped like a breast, and feel like a breast because babies prefer it that way.
But the parent and baby market is almost entirely based on peer-to-peer recommendations. So the challenge was to create a message that helped to empower and support new mums – ultimately to trust their own judgement, not that of friends and family.
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