ROM Buzz

Background

ROM Chocolate to the rescue of cancelled events A small Romanian chocolate brand offered to sponsor major international cancelled events around the world ROM Chocolate, a small Romanian brand wrapped in the colors of the national flag, offered to sponsor major international cancelled events around the globe. Although an iconic brand on the local market – it’s Romania’s first chocolate bar, launched in 1964 and wrapped in the national flag colors – ROM would never have had the budget to sponsor big international events. However, for the launch of ROM Buzz – its newest product, a chocolate wafer with rum filling – the brand identified a so-far unexplored territory and decided to take action: reinventing sponsorships, ROM Buzz offered to sponsor the events that it might be able to afford – the CANCELLED ones.