Help A Child Reach 5 - Chamki

Background

Every year, six million children die before they reach the age five and yet not many people were aware of this grim statistic. Furthermore, not many were aware that diarrhoea and pneumonia, which were the leading causes of these deaths, could be easily prevented by simply washing hands with soap.

From its beginnings in India, Unilever's Lifebuoy had been committed to going beyond just selling soap and to striving to save lives.