Online & Digital

FlyBabies

JetBlue Airways

Issue 40 | September 2016

Background

Air travel is a pretty miserable experience these days. Just getting on to the plane is a slog. But once they've waded through all the security procedures there's nothing that bothers passengers more than a crying baby.

US carrier JetBlue prides itself as the airline that brings humanity back to travel.

It decided to tackle the problem head on.

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