Menu
Online & Digital
 

Google Street View Fashion Show

Majid Al Futtaim

Issue 54 | March 2020

Background

Other malls in Dubai, such as Dubai Mall or Mall of the Emirates, had higher-end fashion retail destinations than City Centre. So City Centre opted to position itself as a ‘real fashion destination for real people’. To support a conventional outdoor campaign, the ask was for an activation to reinforce the association with the kind of everyday fashion that people could wear on the streets.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 63

Share