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Google Street View Fashion Show

Majid Al Futtaim

Issue 54 | March 2020

Background

Other malls in Dubai, such as Dubai Mall or Mall of the Emirates, had higher-end fashion retail destinations than City Centre. So City Centre opted to position itself as a ‘real fashion destination for real people’. To support a conventional outdoor campaign, the ask was for an activation to reinforce the association with the kind of everyday fashion that people could wear on the streets.

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