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The journey towards the star

DFDS

Issue 48 | September 2018

Background

Shipping company sets course for Michelin star The shipping company DFDS has launched an ambitious new campaign with the ultimate goal of being rewarded with a Michelin star. In collaboration with the agency MUST, the company is producing a TV documentary that allows the viewers to follow former Noma and El Bulli chef, Søren Westh, as he changes the brand’s course.

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