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The Rexona Treadmill of Devotion

Unilever ANZ

Issue 29 | December 2013

Background

Rexona was into its 4th year as a Tier 2 sponsor of the New Zealand All Blacks but with a much smaller budget than other big players like AIG, Adidas, Ford and Coke.

The brief was to create a promotion that resonated with All Black fans, and stood out amongst other sponsors activity.

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