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Foot Type Test Ad

ASICS

Issue 44 | September 2017

Background

Thousands of runners were not using the correct running shoes for their type of foot. Consequently, they were in danger of injuring themselves. ASICS, whose name is an acronym for the Latin phrase 'anima sana in corpore sano', meaning 'a healthy soul in a healthy body' wanted to help runners choose the right shoes for them.

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