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Happy Meal Senior

McDonald's

Issue 56 | September 2020

Background

McDonald’s had been an established family restaurant in Sweden since 1979 and Happy Meals have been a children’s favourite since they were first launched in 1986. The colourful box made McDonald’s synonymous with an experience of surprise, often around a birthday treat or a fun day out with the grandparents. In the pandemic, however, grandparents could not meet up with their grandchildren as they used to.

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