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Hang Your Rent

DIA/MINIpreço

Issue 59 | June 2021

Background

Because Lisbon became a popular destination for foreign tourists, the number of Airbnb apartments rocketed up by 400%. As a result, rental costs rose 40% putting great pressure on residents, many of whom were forced to move out. Minipreço, part of the Dia Group, was positioned as “Always by your side, with the best prices” and wanted to put its money where its tagline was.

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