Nutcase

Background

Still writing postcards?

This was the starting question for a recruitment campaign launched by NUTKASE, a design, activation & events studio 

Idea

In order to promote handwriting and to make a statement about how impersonal it is to send in a CV using the internet, Nutkase declared they would only consider candidates who could find, write and send them a postcard via traditional mail.

2000 postcards were distributed in bars, museums, shops and several other places related to urban everyday life.

Results

10% return rate