Online & Digital
Issue 51 | June 2019
BackgroundKFC is famous for its Original Recipe Chicken®. This means they use fresh chicken and bread it by hand in a blend of 11 herbs and spices. And in the Netherlands, they're the only food chain specialized in chicken. But in May 2018, McDonald’s launched a new chicken burger. They suddenly claimed to have better tasting chicken and even used their big media spend to diss KFC! KFC Netherlands had to fight back. But their budget was small and McDonald’s massive campaign was already up and running.
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