Menu
Online & Digital
 

KFC McHack

KFC

Issue 51 | June 2019

Background

KFC is famous for its Original Recipe Chicken®. This means they use fresh chicken and bread it by hand in a blend of 11 herbs and spices. And in the Netherlands, they're the only food chain specialized in chicken. But in May 2018, McDonald’s launched a new chicken burger. They suddenly claimed to have better tasting chicken and even used their big media spend to diss KFC! KFC Netherlands had to fight back. But their budget was small and McDonald’s massive campaign was already up and running.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 51
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

People Also Read