Integrated
Dutch Masters of Light
Philips Benelux
Issue 35 | June 2015
Background
Philips has been a Founder and lighting provider of the new Rijksmuseum since 2001. In an intensive partnership with the museum, Philips has set a new standard in the visual experience of art through light. Still, not everyone is familiar with Philips’ lighting phenomenon in Holland’s national museum.
This year, the Rijksmuseum presented an overview of the late work of Rembrandt, known for his portraits and brilliant use of light. During this exclusive exhibition, Philips had the opportunity to emphasise their sponsorship of the new Rijksmuseum. This reinforced public awareness of Philips as a leading provider in innovative lighting solutions.