Hairdressers
TEDx Buenos Aires
Issue 24 | October 2012
Agency
Ogilvy & Mather Argentina
Creative Team
General Creative Director: Gaston Bigio, Javier Mentasti, Maximiliano Maddalena Creative Director: Juampi Carrizo, Pato Elfi Head of Art: Diego Grandi Copywriter: Nicolas Vara Art Director: Ignacio Torque Flotta
Production Team
Head of Production: Valeria Pinto Agency Producer: Alejandro Travaglini Production House: Rebolucion Director: Nicolas Nubile Editor: Martin Olemberg Post Production: Luis Staffolani Sound Design: Orange House – CCCI Locution: Tomas Mackey
Other Credits
Client: Juan Martin Lutteral
Date
May 2012
Background
Under the concept "Ideas worth spreading" this year Ogilvy & Mather Argentina developed "Hairdressers", a new action for TEDxBuenosAires, third edition.
Idea
"Hairdressers coming soon on TEDx 2012" was the promise of the previous edition of the event. And it came true. Welcome to the second chapter of the TEDx saga. Conferences and ideas that have not reached yet "ordinary" people that need experts "talkers" to disseminate and overstep this ideas through the capacity of a theatre. To achieve this, Ogilvy & Mather Argentina invited over 60 hairdressers to the TEDxBuenosAires at the Teatro San Martín.
During one whole day, a big number of hairdressers listened to many different speakers and then spread the ideas of the event in their barbershops and beauty salons with their clients. So, a new auditorium was born, who heard ideas and concepts that they had never imagined to hear from their hairdressers.
The case was produced by Rebolution and documented by the director Nicolas Nubile.