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SnapSkate

Coca-Cola GmbH

Issue 44 | September 2017

Background

Snapchat was one of the most popular social media platforms for teens on mobile devices. But for brands there were two problems. One, teens instantly skipped everything that felt like advertising. And, two, Snapchat's predefined ad formats were very expensive.

How could Coca-Cola promote new Coca-Cola Zero Sugar on Snapchat in a smart way which was both relevant and entertaining for teens?

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