Menu
Outdoor & Events
 

Anti-Rival Vaccine

BandSports

Issue 40 | September 2016

Background

Every year, São Paulo has cases of H1N1 swine flu virus. Children and the elderly are at particular risk. But in 2016, the disease was more aggressive, striking in the earlier months of the year and with greater intensity.

As the situation became more serious, the government urgently brought forward its annual child immunisation programme.

Bandsports, a football channel for hard-core fans, wanted to tackle the issue and help drive traffic to the immunisation clinics.

They also wanted to boost brand loyalty by somehow linking immunisation to sports.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Current Issue

Issue 52
Buy

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles

Newsletter

Inspiration via Email

Share

People Also Read